Putting yourself in the client's shoes

For most of my career, regardless of in which guise or industry I’ve been working in, I’ve been obsessed with the places where research, behaviour change and positive impact intersect.

And so, when I came across the statistic that purpose-driven businesses see market share grow three times faster than their competitors, it really validated the work I’ve been doing for the past decade.

From where I stand, the time is ripe for companies to lead with global purpose and double-down on good growth in these tumultuous times. The only way to see true success is to have true conviction.

These days 94% of global customers expect companies to have a strong sense of purpose — and that’s where Good Form comes in.

Good Form is a strategic consultancy and production house that delivers transformational work for future-thinking brands. We do this by combining cultural insight, sustainability knowledge and proven marketing expertise.

We strategise, we create, and we deliver conscious campaigns that create real impact.

Together with my co-founder Melissa Legarda we bring over two decades worth of experience in strategy, comms, content and sustainability.

Independently we’ve built businesses, pioneered social and environmental behaviour change, simplified the complex for audiences to understand, scaled communities online and IRL, led grassroots movements, and championed underrepresented and sustainable narratives — and now we’re teaming up to bring that intersectional, value-based approach to our work at Good Form.

When we looked around we couldn’t see a conscious strategy and production house built on purpose that embody our values as brown women, that care about people and planet, deliver growth in good conscience, or embody the very kinds of progressive ideas it helps businesses promote — so we built it.

If you fancy finding out more, give our website a stalk — and if you’ve got a project we can support you on, get in touch!