We’re a purpose-driven consultancy delivering purpose-driven campaigns for brands.

About us

The team at Good Form have over two decades of experience in strategising, storytelling, creating and educating so that our partners can not only develop sustainable change, but talk about it too.

Our intersectional approach is influenced by diverse industry experiences and navigating ever-changing landscapes. This shapes our commitment to progressive thinking and a focus on continuous learning.

Three people sitting in colorful chairs, laughing and talking in a room with large draped curtains and a parachute canopy overhead.

Transforming brands starts with culture.

Beyond our strategic consultancy and production house, at our core, we’re a collective of cultural opinion leaders, sustainability change makers, innovators, and community architects.

Explore our community network, Sisters In Sustainability.

Meet the Founders

  • Co-Founder & Head of Strategy

    Emma has over fifteen years experience working in Advertising, Marketing and Sustainability for some of the most well known brands in the UK.

    Her specialism is exploding reach and impact for brands, initiatives and organisations whose businesses are focused on positive impact and social/environmental good.

    Renowned for her cultural curation, ability to identify emerging voices, and transformational approach to retail marketing and behaviour change,

    Emma is also a TedX speaker and a Forbes 100 Environmentalist. She recently went back to school to study Governance for a Sustainable Future at Cambridge.

  • Co-Founder & Content Director

    Melissa is a proven strategist and specialist in brand transformation with over a decade of experience in building businesses, producing impactful media content, and leveraging social channels for growth,

    An entrepreneur with journalistic roots, she is adept at seeking out the stories that engage and excite. Melissa’s track record includes driving growth for start-ups and scale-ups, building communities online and offline, and creatively developing authentic, purpose-driven content that gets brands seen by the right people.

    Her specialisms include fostering communities online and IRL, distilling the cultural zeitgeist into relatable content, and developing comms and content for brands at the intersection of travel, culture, and sustainability.

    Outside of work: can be found hanging off a bamboo boat, whizzing around a volcano - anything for a good photo!

Business cannot thrive without diversity of thought.

Founded by two women from the global majority, our leadership reflects the values we carry into every project. Diversity, equity and inclusion is never an afterthought: it’s foundational.

Find out what we value.