Cultural Consultancy Services
Sensitivity reads for Books, Film, TV, Games & Advertising
Cultural consultants who help you create with care, confidence and cultural integrity.
Our Approach:
We provide ethical cultural consultancy for the creative industries through a trusted network of specialist consultants, offering nuanced guidance grounded in historical knowledge, cultural context, and lived experience.
What does a cultural consultant actually do?
A cultural consultant brings lived experience, research expertise and cultural literacy into your creative process. We act as an informed, trusted partner – not a gatekeeper, not a blocker, and never a moral scold.
We’ll help you to:
Identify potential misrepresentation, stereotyping or the potential for offence
Flag unconscious bias and harmful tropes
Protect cultural histories, identities and nuance from erasure
Ensure language, behaviour, design and context feel authentic
Support your team emotionally and creatively through sensitive material
We often describe ourselves as part cultural consultancy, part safety net, part sanity check. Many authors tell us the first word they feel after working with a cultural consultant is relief.
Helping you avoid stereotypes, inaccuracies, and unconscious bias in your projects
Cultural consultants for books, TV, film, games, and advertising
We work across formats and industries, including:
Fiction and non-fiction books
Film and TV scripts
Games narrative design and world-building
Advertising campaigns and brand storytelling
Book covers, illustrations and visual identity
As cultural consultants for books, TV, film and games, we understand that each medium has its own pressures, timelines and constraints. Our cultural consultancy adapts accordingly.
Bringing lived experience, expert research, and cultural literacy to your creative process
Our Cultural Consultancy Services — London & Remote
Cultural consultation
Our cultural consultation service focuses on cultural history, language, behaviour and nuance. Our consultants can provide context that Google and AI cannot – rooted in lived experience, interdisciplinary research and professional storytelling practice.
Who needs to work with cultural consultants?
Fiction authors writing characters from identities they do not share
Non-fiction authors featuring languages they do not speak fluently, or historic and cultural references they do not have direct experience of.
Film and TV writers’ rooms
Game studios building narrative worlds
Advertising teams developing campaigns across cultures
Designers and illustrators working on book covers and visual assets
Sensitivity readers and sensitivity checking
We offer confidential cultural reading and sensitivity checking across books, book covers, scripts, video game chracters, illustrations, designs, advertising and visual culture.
As sensitivity readers, we read your work specifically for perceived offence, stereotyping, misrepresentation and cultural harm – all while respecting your creative intent.
Our sensitivity readers cover, among others:
Race and racism
Fetishisation and cultural erasure
Mixed heritage and diaspora experiences
Mental health, trauma and PTSD
Many clients use us as both a sensitivity checker and cultural consultant, ensuring depth rather than box-ticking.
Increasingly, publishers and studios refer to cultural consultants as an integral part of the legal read, someone who helps mitigate reputational, ethical and commercial risk.
This offers protection, clarity and accountability at every stage of production.
Why work with a cultural consultant?
Working with a cultural consultant is all about is careful craft, responsibility and long-term trust.
For authors and writers, cultural consultancy offers:
Safety, support and creative confidence
Space to ask questions without judgement
Integrity and accuracy in your work
Protection of your mental wellbeing
For publishers, studios and producers, cultural consultancy offers:
Gravitas and professionalism
Respect for audiences and communities
Reduced reputational risk
A clear demonstration of ethical practice
A higher likelihood of success reaching diverse audiences
In our experience, the strongest projects are those where responsibility is shared.
You do not have to hold this alone.
How we work with you
We offer both remote cultural consultancy and UK-based workshops.
A typical cultural consultancy process looks like this:
Initial call to understand your project, scope and concerns
Agreed brief, timelines and level of intervention
Cultural consultation or sensitivity reading
Clear, compassionate written feedback
Follow-up conversation for questions and clarification
We scale our work depending on your needs – from light-touch sensitivity checking to embedded cultural consultancy across a project lifecycle.
Why Us?
Who are we?Good Form was founded by two women of colour who saw a a gap in how cultural work was being approached. We are writers, podcasters and cultural producers who spend much of our professional lives discussing inclusivity, belonging, identity, culture, race and intersectionality.
What do we deliver on?As cultural consultants, we combine lived experience, editorial rigour, production knowledge and a deep understanding of what audiences crave. We know what makes people fall in love with the work and equally what can give them the ick.
What makes us different?For us, these are lived realities, creative questions and professional responsibilities. Our consultancy grew out of years of working in media, publishing and storytelling spaces where these conversations were often missing or mishandled.
FAQs
If you are writing about an identity, culture or experience you do not share, the answer is usually yes. A cultural consultant helps you create responsibly without diluting your voice.
Should you work with a cultural sensitivity reader or cultural consultant?
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How do you know you need one?
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Often, you already feel the uncertainty. Questions keep coming up. You want reassurance. That is usually the moment to bring in a cultural consultant.
Has anyone worked with cultural consultants before? Who?
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Yes. Cultural consultants and sensitivity readers are now standard practice across publishing, film, TV and games, particularly for major studios and responsible publishers.
How much does it cost to hire a cultural consultant or sensitivity reader?
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Costs vary depending on scope, format and timelines. We provide clear, transparent pricing after a confidential initial conversation and understanding of your project.
What does it look like working with us?
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Warm, straightforward and rigorous. We are honest, kind and practical. Our aim is to help you move forward, not to make you feel awkward. We want to help your team feel supported with a dedicated cultural resource.
How do you choose the right cultural consultant?
Look for lived experience, professional context, clarity of communication and trust. You should feel supported, not policed. You can reach us anytime via our contact page or email. We aim to respond quickly, usually within one business day.
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Book your cultural consultancy call
This work matters. When done well, it protects stories, honours communities and allows creativity to flourish with integrity. So if you’re looking for a cultural consultant who understands both creative pressure and cultural responsibility, we would love to talk.
Book a call with us to discuss your project, or email us to request a quote or proposal.